Applanix needed a strong marketing campaign to launch a product line into a new industry. The campaign needed to be consistent across digital and physical assets and needed to be easily trackable. We created a microsite separate from the company's main website to act as a landing location for all communications and created consistent assets to drive traffic. This included print ads, trade show banners, digital advertising, an email campaign, and sharable content for the sales team to use (brochures, etc.).
